Keeping your members has proven to be cheaper than continually recruiting new ones, but some of your staff members may not know exactly what they should be doing to help retain members. The International Health, Racquet and Sportsclub Association (IHRSA) offers the following five tips to attract and keep members.
1. Give new members a handout of gym lingo.
Unfamiliar words can increase a new member’s intimidation if they are new to the gym environment. But knowing commonly used words such as rep, set, working in, etc., can make a member more comfortable.
2. Your staff must appear approachable, especially your floor staff.
Staff members should be clean, well-dressed and willing to help. Uniforms can help members identify who is a staff member.
3. Staff members should be proactive with members.
Staff members need to take the initiative and introduce themselves to new members, as well as any members who they don’t know. It is part of their job to put members at ease. Continue reading